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La’Tashia V. Hooks ’06

L Hooks

Filed Under: Alumni Spotlight

Leadership. Service. Legacy

For La’Tashia V. Hooks ’06, Âé¶¹´«Ã½Ó³»­ has always been more than an alma mater—it has been part of her story for nearly her entire life.

A native of Augusta, Hooks grew up participating in programs on Paine’s campus, from NYSP to Upward Bound. Even her preschool graduation was held at Paine. Yet, when it came time to choose a college, Paine was not initially on her list.

“I always say that I didn’t choose Âé¶¹´«Ã½Ó³»­â€”Âé¶¹´«Ã½Ó³»­ chose me,â€� she says.

What began as a familiar childhood connection ultimately became the place where Hooks discovered an even greater sense of purpose. Paine became her collegiate home, the foundation for lifelong friendships, the birthplace of her sisterhood, and a place where her leadership journey flourished.

Hooks graduated from Âé¶¹´«Ã½Ó³»­ in 2006 with a Bachelor of Arts degree in English and later earned a Master of Science in Administration with a concentration in Public Administration.

Today, she serves as a Senior Human Resources Management and Program Analyst and Data Scientist with the U.S. Department of Veterans Affairs. She is also an entrepreneur whose professional and personal pursuits reflect a longstanding commitment to leadership, mentorship, and service.

Prepared for Purpose

Hooks credits Paine with developing skills that continue to serve her professionally today. As an English major, she strengthened her writing, research, communication, critical-thinking, and analytical abilities—skills that have proven invaluable throughout her federal government career.

But the Paine experience gave her something even greater.

“Paine did not simply prepare me to build a career,� Hooks says. “It helped prepare me to lead a life of purpose.�

She remembers several mentors who made a lasting impact, including Dr. Curtis E. Martin, Sean “Keep It Tight� Palmer, Dr. Lola Richardson, and Carolyn V. Mills. Each challenged, encouraged, and prepared her in different ways—teaching her the importance of professionalism, confidence, preparation, perseverance, and knowing that she belonged in every room she had earned the opportunity to enter.

Nearly two decades later, those lessons continue to influence how Hooks leads, makes decisions, mentors others, and approaches opportunities.

Reaching Back While Moving Forward

One of the most important lessons Hooks says she learned at Paine is simple: leadership and service are inseparable.

“Leadership is not defined by how many people know your name, how many titles you hold, or how many accomplishments you can list,� she says. “It is defined by your willingness to serve, your commitment to others, and what you do with the opportunities you have been given.�

For Hooks, that philosophy can be summarized in five words: reaching back while moving forward.

Today, she puts those words into action as President of the Âé¶¹´«Ã½Ó³»­ 40 Under 40 Association, Inc. A member of its inaugural 2022 class, Hooks now leads an organization focused on connecting alumni, investing in students, and advancing Âé¶¹´«Ã½Ó³»­.

Her service also includes involvement with the Augusta Chapter of the Âé¶¹´«Ã½Ó³»­ National Alumni Association, serving as an NPHC advisor, and co-founding Alumni Gives Back. She is also a proud member of Delta Sigma Theta Sorority, Inc., having been initiated through Âé¶¹´«Ã½Ó³»­â€™s Eta Theta Chapter in Spring 2005. In another full-circle moment, she now serves as an advisor to the chapter that was such an important part of her own collegiate experience.

Whether creating scholarships, providing professional development opportunities, mentoring students, connecting young alumni, or supporting initiatives that directly benefit students, Hooks believes alumni engagement can take many forms.

“Giving back does not always begin with writing a check,� she says. “Sometimes it begins with showing up, sharing your expertise, making a connection, volunteering your time, or simply demonstrating to a student that someone believes in their potential.�

Once a Paineite, Always a Paineite

For Hooks, being a Paineite is both an identity and a responsibility. She believes alumni are among the College’s greatest assets and have an important role in sustaining the institution for future generations.

Through the Âé¶¹´«Ã½Ó³»­ 40 Under 40 Association and its Forty Forward program, Hooks is helping strengthen connections between alumni and students around three purposeful pillars: Alumni Engagement, Student Impact, and Giving & Advancement.

Her hope is that collective alumni support will help provide scholarships, mentorship, professional development, meaningful connections, and a strong network that follows students long after they leave the classroom.

She wants today’s students to see Paineites succeeding in their communities, corporate boardrooms, classrooms, government, and positions of influence—and recognize that they, too, “can get there from here.�

Hooks’ own journey is proof of the enduring power of the Paine experience. The little girl who once participated in programs on the Âé¶¹´«Ã½Ó³»­ campus returned as a student, became a graduate, and now helps create opportunities for those following in her footsteps.

“I give back because I am a product of someone else’s investment,� she says, “and I refuse to allow that investment to end with me.�

Why I Support Paine

“I support Âé¶¹´«Ã½Ó³»­ because it invested in the woman I would become, and I believe it is my responsibility to invest in the generations who will follow. My legacy is not simply what I accomplish, but what I help make possible for someone else.â€�

La’Tashia V. Hooks ’06
40 Under 40 Association, INC, President

Âé¶¹´«Ã½Ó³»­

Âé¶¹´«Ã½Ó³»­ is a historically Black liberal arts institution located in Augusta, Georgia. Founded in 1882 through a partnership between the Colored Methodist Episcopal Church and the Methodist Episcopal Church, South, Âé¶¹´«Ã½Ó³»­ is dedicated to providing a liberal arts education of the highest quality- emphasizing academic excellence, ethical and spiritual values, social responsibility, and personal development. For more information, visit .

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